Vol. 1 No. 2 (2025): December

Articles

• Symbolic Interactionalism in Marketing Communications: A Case Study of Batik Entrepreneurship Nimas Sekarsari Blitar Indonesia

  Andiwi Meifilina, Bina Andari (Author)

  130-140

  • pdf

• Barriers Limiting the Adoption of Electric Vehicles in Malaysia

  Hew Jun Kang, Mohamad Shah Kassim (Author)

  99-111

  • pdf

• Social Media-Based Marketing Strategies to Increase POV Cafe's Visibility Among Generation Z

  Amaliyah, Sesilia Febrianti , Erindah Dimisyqiyani, Rizky Amalia Sinulingga, Gagas Gayuh Aji (Author)

  112-129

  • pdf

• Developing Future Talents for Employability: Big Five Personality Traits as a Catalyst for 21st-Century Skill Development

  Syaharizatul Noorizwan Muktar, Hakimah Muhammad Zain, Ruzita Selamat, Mohamad Shah Kassim, Siti Aisah Sahlan (Author)

  1-14

  • pdf

• From Classroom to Boardroom: A Best Practice Framework in Nurturing Young Talent at Universiti Teknologi Malaysia

  Teh Zaharah Yaacob, Nor Zafir Md Saleh (Author)

  90-98

  • pdf

• Examining the Impact of Tourist Resilience on Destination Brand Love and Destination Brand Equity in Post Pandemic Era: Evidence from Malaysia

  JoonChew Dan, TianYu Liu , ShengNan Wang, Zhihao Hu, K Karunakaran Puskaran (Author)

  15-36

  • pdf

• Understanding the Drivers of Whistleblowing Intention among Civil Servants in Johor Bahru

  Nor Hamimah Mastor, Muhammad Afiq Mursid (Author)

  80-89

  • pdf

• What Shapes Green Purchase Intention in Malaysia

  Thoo Ai Chin, Chan Jun Jie, Noraindah Abdullah Fahim, Lo Ying Tuan (Author)

  37-53

  • pdf

• Measuring the Impact of Sustainable Supply Chain Management Practices on Sustainable Performance: An Empirical Investigation in Batam Indonesia MSMEs

  Inda Sukati, Ali Mohsin Ba Awain, Raghed Ibrahim Esmaeel, Lubna Salsabila (Author)

  141-154

  • pdf

• A Bibliometric Descriptive Content Analysis of Quality Research Papers in the Islamic Monetary Field within the Scopus Database

  Muhammad Iqbal Arrasyid, Eko Fajar Cahyono, Haryansyah Setiawan, Dzikri Nurrohman, Syafwendi Syafril (Author)

  67-79

  • pdf

• Application of Artificial Intelligence in Automation of Supply Chain Efficiency in Oman

  Inda Sukati, Ali Mohsin Ba Awain, Musallam Mohammed Alamri, Ali Said Jaboob, Raghed Ibrahim Esmaeel (Author)

  54-66

  • pdf