Exploring Factors Shaping Cryptocurrency Investment Intention Among University Students

Abstract

This study explores factors that influence university students' cryptocurrency investment intention. The study was conducted among 123 undergraduate students at Universiti Teknologi Malaysia and used structured questionnaires to collect the data. The collected data was analyzed using SPSS’s descriptive statistics and multiple regression. The study postulates that financial literacy, social influence, perceived behavioral control, and perceived trust as important factors in students’ cryptocurrency investment intention. The findings indicated that financial literacy, social influence, and perceived trust all have significant effects on cryptocurrency investment intention. Interestingly, perceived behavioral control had no significant effect on the cryptocurrency investment intention. Furthermore, the findings reveal that the respondents are highly aware of and understand cryptocurrency in general. These findings serve to understand university students' cryptocurrency investing behavior.