Social Media-Based Marketing Strategies to Increase POV Cafe’s Visibility Among Generation Z. Journal of Contemporary Management Studies, [S. l.], v. 1, n. 2, p. 112–129, 2025. DOI: 10.11113/jcms.v1.39. Disponível em: https://jcms.utm.my/index.php/jcms/article/view/39. Acesso em: 7 feb. 2026.